So I’m visiting a family member over the weekend, and she works in a well known High Street company.
|Flickr: Dmitry Valberg|
Talk turns to the blog, and indeed to colognes/aftershaves/eau de toilette. She has complimented me on my choice before but she has a concern. When she and her team discussed how to market my favourite, which is Armani Code (pictured), they decided between them that it was very much a young person’s scent, not something they’d recommend for an over-40 at all. We, apparently, would opt for something a little heavier.
So what do we reckon? Am I kidding myself, mid-life-crisis-ing myself into smelling like a 20-year-old, or is a particular branch of a well known High Street name talking a load of hooey?
And what does everyone else use – come to think of it, do you even think of demographics when you select it?
(Housekeeping note: I have no affiliation with Armani, nor is there any way you can order the stuff through this site and earn me a profit).